Profile

TODA Yumiko

Associate Professor, School of Global Japanese Studies,
Meiji University

SDGs theme

Research fields:
Commerce, distribution theory, marketing history

Research themes:
Historical research on the modern Japanese distribution system

[Keywords]
Distribution, retailing, marketing, commerce

Main books and papers:
◆“Ryohin Keikaku: ‘Wakeatte, yasui’ kara ‘kanjiyoi kurashi to shakai’ no jitsugen e” (Ryohin Keikaku: Realization of ‘pleasant life and society’ from ‘cheap for a reason’) ’Nikkei kourikigyo no kokusaitenkai’ (International development of Japanese retail company) pp. 59-87, Chuokeizai-sha, 2022 (in Japanese).
◆“Tsutsumi Seiji no Ryutsusangyo-ron to shouhi-shakai hihan” (Dr. Seiji Tsutsumi’s theory of distribution industry and criticism of consumer society) ‘Shakaikagaku-ronshu’ (The Social Science Review) No. 154, pp. 15-44, The Economics Society of Saitama University, 2018 (in Japanese).
◆“Ryutsukakumei-ron no saikaishaku” (Reinterpretation of distribution revolution theory) ‘Japan Marketing Journal’ Vol. 35 No. 1, pp. 19-33, Japan Marketing Academy, 2015 (in Japanese).
◆“Daiei to Marks & Spencer sha no teikei-kankei nikansuru rekishi kenkyu” (British Retail and Its Influence on the Development of Private Brand Strategy at Daiei Inc., in Japan) ‘Ryutsu’ (Distribution Studies) No. 35, pp. 33-51, Japan Society for Distributive Sciences, 2014 (in Japanese).