Research fields:
Retail/wholesale marketing
Research themes:
Research on retail and wholesale business models
[Keywords] Retail management, wholesale management, retail-led logistics strategy
Main books and papers:
◆“Current Status and Challenges of Research on Pop-up Store” (“Mita Business Review”, Vol. 63, No. 4, The Society of Business and Commerce, Keio University ,2020)
◆“Reseach on Reconstruction of Retail Marketing” (Nikkei Advertising Research Institute Bulletin, Vol. 311, Nikkei Advertising Research Institute, 2020)