Business
Business
Idea of service leading to sustainability
August 28, 2023
In recent years, service as a co-creation activity is receiving attention. As opposed to conventional marketing which only focuses on increa ...
Business
Innovation is born out of technology, knowledge, and human nature
May 8, 2023
The presence of Japanese companies is considered to be declining in the global economic environment. Why is the presence of Japanese compani ...
Business
Red Queen competition that promotes corporate growth has its pitfalls
April 13, 2023
The Red Queen competition is a form of competition in which companies compete with rivals in the same field and grow together. It was this t ...
Business
Are Nobel Peace Prize laureates disturbers of peace?
April 10, 2023
The Nobel Peace Prize 2022 was awarded to human rights organizations and a human rights activist from Ukraine, Belarus, and Russia. Since pe ...
Business
Marketing is to make selling unnecessary
March 17, 2023
In this modern age of an increasingly globalized marketplace, the presence of Japanese companies that once dominated the global market is sa ...
Business
Can Target Cost Management create innovation?
February 9, 2023
It is said that the international presence of Japanese industry has greatly decreased in recent years. One of the reasons is that innovation ...
Business
ESG investing is a first step toward encouraging innovation
November 18, 2022
These days, we often hear the words ESG investment and ESG management. This is a part of the trend of SDGs. So, how does companies’ commitme ...
Business
Can “manufacturing” by retailers reform retail business!?
November 11, 2022
In Japan, our lives changed as the distribution revolution progressed from 1960s to 1970s. Studying history can help us understand what happ ...
Business
Decide what our company should be for ourselves – Brand Purpose
November 2, 2022
Modern society is unstable and complicated, has many vague parts, and has become a society in which unexpected things happen suddenly. In su ...