Business

Shinise brand management toward sustainability of Japan

There are many shinise (long-established) companies in Japan that have existed for more than 100 or 200 years. In the context of internation ...

Why is philosophical thinking relevant in business?

In recent years, there has been a growing trend to apply philosophical thinking to business. It is not rare that global companies invite phi ...

Idea of service leading to sustainability

In recent years, service as a co-creation activity is receiving attention. As opposed to conventional marketing which only focuses on increa ...

Innovation is born out of technology, knowledge, and human nature

The presence of Japanese companies is considered to be declining in the global economic environment. Why is the presence of Japanese compani ...

Red Queen competition that promotes corporate growth has its pitfalls

The Red Queen competition is a form of competition in which companies compete with rivals in the same field and grow together. It was this t ...

Are Nobel Peace Prize laureates disturbers of peace?

The Nobel Peace Prize 2022 was awarded to human rights organizations and a human rights activist from Ukraine, Belarus, and Russia. Since pe ...

Marketing is to make selling unnecessary

In this modern age of an increasingly globalized marketplace, the presence of Japanese companies that once dominated the global market is sa ...

Can Target Cost Management create innovation?

It is said that the international presence of Japanese industry has greatly decreased in recent years. One of the reasons is that innovation ...

ESG investing is a first step toward encouraging innovation

These days, we often hear the words ESG investment and ESG management. This is a part of the trend of SDGs. So, how does companies’ commitme ...