Research fields:
Marketing Science, Consumer Behavior Studies, Complex Science
Main books and papers:
◆Mechanism of Enthusiasm for Professional Baseball (Joint authorship) The University of Tokyo Press, 2021
◆Management Science of Enthusiasm for Professional Baseball (Joint authorship) The University of Tokyo Press, 2016
◆Untangling the Complexity of Market Competition in Consumer Goods – A Complex Hilbert PCA Analysis, PLOS ONE (Joint authorship), 2021
◆Digital Media Kankyoka no C2C Interaction [C2C Interactions in the Digital Media Environment] , Journal of Marketing Science (Joint authorship), 2018.