Marketing, global marketing, brand management, and global brand management
Organizational issues of global brand management and the relation between brand value management and its financial performance
Main books and papers:
◆“Gurobaru Burando Kanri Henkaku niokeru Yusen Shijo no Mondai – Rekusasu no Gurobaru Burando Kanri Henkaku – [Issues of Preferred Market in the Global Brand Management Revolution – Global Brand Management Revolution of LEXUS –],” Meiji Business Review, The Institute of Business Management Meiji University, vol. 65, No. 2,3,4 (combined), pp. 89-119, 2018
◆“Dai 7 Shou Indonesia Nrin Shijo niokeru Honda no Senryaku [Chapter 7, the Strategy of Honda in the Motorcycle Market in Indonesia],” Global Marketing Zero, Yoshihiro Ohishi, ed., Hakuto Shobou, pp. 115-134, 2018
◆Harada, S. (2015), “Consistency, Continuity, and Inertia: The Paradox of Successful Global Brand Management,” The Journal of Japan Society for Distribution Sciences, No.36, pp.67-76.
◆“Burando Kanri Ron [Brand Management],” Hakuto Shobou, received Encouragement Award of Japan Society for Distributive Sciences and Academy of Multinational Enterprises Award, 2010