Research fields:
Strategy
Research themes:
Theoretical research on why it is so difficult to make money
Main books and papers:
◆Otsu, Masakazu, Teruyasu Kanamaru, Risa Jitosho, and Masaaki Takemura (2023), “Two Types of Countermeasures against Inbound Overtourism in Japan: Case Studies in Kamakura and Kyoto,” Folia Turistica, Vol. 60, pp.128-146.
◆Parry, Mark E., Yang Xiaoming, and Masaaki Takemura, (2020), “Social Motives for Generating Word-of-Mouth: The Case of Japanese Consumers,” Journal of International Consumer Marketing, Vol. 33, No. 2, pp. 115-136.