Research fields:
Sociology
Research themes:
Cultural production and “Japanese” amidst globalization, awareness and negotiation over work and child rearing, and ethnography of consumption activity of the young
Academic-industry Collaborative Research Website:
Dentsu x Meiji University Fujita Lab ethno idea lab: www.ethno-idea-lab.com
Main books and papers:
◆“The Fashion Business” (Meiji University, School of Commerce, ed., Dobunkan, 2015)
◆“Gendai ethnography atarashii fieldwork no riron to jissen” (“Contemporary Ethnography: New Theory and Practice of Fieldwork”) (author and editor, Shinyosha, 2013)
◆“Bunka imin, ekkyo suru nihon no wakamono to media” (“Cultural Migrants: Young Japanese and Transnational Media”) (sole-authored, Shinyosha, 2008)