Profile

FUJITA Yuiko

Associate Professor, School of Commerce,
Meiji University

SDGs theme

Research fields:
Sociology

Research themes:
Cultural production and “Japanese” amidst globalization, awareness and negotiation over work and child rearing, and ethnography of consumption activity of the young

Academic-industry Collaborative Research Website:
Dentsu x Meiji University Fujita Lab ethno idea lab: www.ethno-idea-lab.com

Main books and papers:
◆“The Fashion Business” (Meiji University, School of Commerce, ed., Dobunkan, 2015)
◆“Gendai ethnography atarashii fieldwork no riron to jissen” (“Contemporary Ethnography: New Theory and Practice of Fieldwork”) (author and editor, Shinyosha, 2013)
◆“Bunka imin, ekkyo suru nihon no wakamono to media” (“Cultural Migrants: Young Japanese and Transnational Media”) (sole-authored, Shinyosha, 2008)

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