Business
Business
Marketing is to make selling unnecessary
March 17, 2023
In this modern age of an increasingly globalized marketplace, the presence of Japanese companies that once dominated the global market is sa ...
Business
Can Target Cost Management create innovation?
February 9, 2023
It is said that the international presence of Japanese industry has greatly decreased in recent years. One of the reasons is that innovation ...
Business
ESG investing is a first step toward encouraging innovation
November 18, 2022
These days, we often hear the words ESG investment and ESG management. This is a part of the trend of SDGs. So, how does companies’ commitme ...
Business
Can “manufacturing” by retailers reform retail business!?
November 11, 2022
In Japan, our lives changed as the distribution revolution progressed from 1960s to 1970s. Studying history can help us understand what happ ...
Business
Decide what our company should be for ourselves – Brand Purpose
November 2, 2022
Modern society is unstable and complicated, has many vague parts, and has become a society in which unexpected things happen suddenly. In su ...
Business
Interview with the CEO of Volvo Car Japan: Future of the Automotive Industry and the Importance of Branding
October 17, 2022
The automotive industry, which has been leading Japanese industry, is now undergoing a drastic change amid the surge of globalization. The ...
Business
KAM helps us understand companies and environmental changes
October 12, 2022
Beginning with the fiscal year ended March 31, 2021, listed companies are required to include Key Audit Matters (KAM) in their auditor’s rep ...
Business
The mindset on subsidies should be changed
September 7, 2022
The Japanese government and local governments offer various subsidies to companies, organizations, or individuals. However, some of these su ...
Business
In the era of new normal, is it possible to make advertising that satisfies society?
April 28, 2022
Is advertising recognized as useful for us to provide product information? No! It tends to be considered uninvited in the current environmen ...