The launch of “Step into Meiji University,” a branded website that conveys the appeal of Meiji University’s ten undergraduate schools

This website was created with the goal of informing visitors about the unique features of the university’s undergraduate schools in a brief period of time. It is aimed in particular at students preparing to take entrance examinations who do not have much free time due to their studies and extracurricular activities, with the assumption being that junior and senior high school students will access it from their smartphones. The headline content is short introductory movies for each undergraduate school that were edited down to about two minutes each that are titled “Concept Movies in Ten Shades for the Ten Undergraduate Schools.” Based on messages that each undergraduate school would like to convey to students preparing to take the entrance examination, each individual movie is presented via production featuring different compositions and senses of speed. (*These were filmed in Academic Year 2019.)