Research fields:
Marketing, Branding, Business innovation
Research themes:
Brand value management, Family business management, Start-up business management
Main books and papers:
◆“Famiri Bijinesu Emu Bi Ei Koza” (MBA Lecture on Family Business) (Joint authorship) Dobunkan Shuppan, 2019
◆“Kokyaku Roiyaruti Senryaku Kesu Bukku” (Customer loyalty strategy casebook) (Joint authorship) Dobunkan Shuppan, 2015
◆“Keiei wa Dezain Sonomono dearu” (Management is design itself) (Joint authorship) DIAMOND, Inc., 2014
◆“Jissen B to B Marketing – Hojin eigyo seiko no joken” (Practical B to B Marketing: Conditions for successful corporate sales) (Coauthor and coeditor) Toyo Keizai Inc. 2013
◆“Burenai Keiei” (Unshakeable Management) (Author and editor) DIAMOND,Inc. 2009