Profile

SHUTO Akitoshi

Professor, Graduate School of Global Business,
Meiji University

SDGs theme

Research fields:
Marketing, Branding, Business innovation

Research themes:
Brand value management, Family business management

Main books and papers:
◆ “Zukai de wakaru Brand Marketing” (Schematic Brand Marketing) (Author and editor) JMA Management Center Inc. 2009
◆ “Zukai de wakaru Brand Management” (Schematic Brand Management) (Author and editor) JMA Management Center Inc. 2009
◆ “B2B Branding” (Coauthor and coeditor) Nikkei Publishing Inc. 2006
◆ “Services Branding – Omotenashi o shikumi ni kaeru” (Services Branding: Changing hospitality to a system) (Coauthor and coeditor) DIAMOND,Inc. 2008
◆ “Jissen B to B Marketing – Hojin eigyo seiko no joken” (Practical B to B Marketing: Conditions for successful corporate sales) (Coauthor and coeditor) Toyo Keizai Inc. 2013
◆ “Burenai Keiei” (Unshakeable Management) (Author and editor) DIAMOND,Inc. 2009