Profile

TOYA Keiko

Professor, Graduate School of Global Business,
Meiji University

SDGs theme

Research themes:
Service research on finance, manufacturing, and other industries; marketing research

Academic degrees:
Ph.D. (Economics)

Main books and papers:
◆“Maketingu keiei senryaku no suri” (“Mathematical principles of marketing strategy”) (partial author, Asakura, 2009)
◆“Irasuto zukai: ginko no shikumi” (“Illustrated bank organization”) (sole author, Nippon Jitsugyo, 2008)
◆“Madoguchi/shogai gakari no tame no kinyu maketingu nyumon” (“An introduction to financial marketing for branch and sales staff”) (coauthor, Kindai-Sales, 2008)
◆“Kakusarete kita ginko no shinjitsu” (“The hidden reality of banks”) (sole author, First Press, 2007)
◆“Kasutama sentorikku no ginko keiei: kaiteiban” (“Customer-centric bank management: revised edition”) (coauthor, Kinzai Institute for Financial Affairs, 2007)
◆“Riteru kinyu maketingu” (“Retail financial marketing”) (sole author, Toyo Keizai, 2006)