Profile

OISHI Yoshihiro

Professor, School of Business Administration,
Meiji University

SDGs theme

Research fields:
Global marketing, global branding, global supply-chain management

Research themes:
Comprehensive theoretical and empirical research on global marketing

Main books and papers:
◆Gurobaru maketingu no shintenkai (“New developments in global marketing”) (coauthor/editor, Hakuto-Shobo, 2013)
◆MOT kyoiku no sogoteki kenkyu (“Comprehensive study of education on management of technology”) (author/editor, Hakuto-Shobo, 2013)
◆Takokuseki kigyo to shinkokoku shijo (“Multinational firms and emerging markets”) (coauthor, Bunshindo, 2012)
◆Global Marketing Innovation (coauthor, Dobunkan, 2012)
◆Transcultural Management: Theories and Case Studies (coauthor, Hakuto-Shobo, 2010)
◆Nihon kigyo no kokusaika: gurobaru maketingu he no michi (“Internationalization of Japanese firms: the path toward global marketing”) (editor, Bunshindo, 2009)
◆Nihon kigyo no gurobaru maketingu (“Global marketing of Japanese firms”) (editor, Hakuto-Shobo, 2009)